The craft beer industry has slowed in recent years. For the first time, more breweries are shuttering. While the industry has only slowed around 2% last year—not so dramatic—it’s a stark contrast opposed to the heyday of non-stop growth in the early 2000s. We talked to a few professionals to get their take on what's next for the industry and, despite the new challenges, where they see opportunities for the craft beer scene to evolve.
Doug Veliky, Writer at Beer Crunchers, CMO Revolution Brewing Chicago
“As craft beer goes up against more new categories than ever, distribution opportunities are waning, especially when it comes to small batch rotating beers. In response, breweries are going to retrench and breathe new energy into their taprooms and develop more creative loyalty programs to reward their regulars and incentivize them to make the brewery their go-to spot. These clubs will enable a more behind-the-scenes view into the brewery to make members invested in their story.”
Matt Gacioch, Staff Economist with the Brewers Association
“In 2025, the beer industry will face a continued complex landscape of both challenges and opportunities. Shipments are projected to decline slowly, with wholesaler inventories decreasing as production slows. Craft could see a slight decline in production volume, likely marked by another year of more brewery closings than openings. Distribution challenges persist, with competition from non-beer products affecting shelf space. However, there are areas of potential growth, particularly in draught sales and innovative product offerings. The resilience of small brewers and their ability to navigate these market dynamics will be crucial as they adapt to changing consumer preferences, competitive pressures, and economic conditions.”
Tyler March, Co-founder and Head of Operations Wild East Brewing
“My predictions for 2025 are very similar to what I thought going into 2024. Unfortunately, we will continue to see more breweries close or consolidate. Craft beer won’t decline in consumption but likely won't see any growth either. Consumers will continue to be more discerning and stick to the brands they love, or ones consistently making good beer. More emphasis will be placed on value. Breweries making a quality product will continue to pare down their portfolios and focus on what they do best, while also venturing into new categories like non-alcoholic or other alternative beverages.
Successful taprooms will continue to find new ways to remain community hubs, hosting a wide range of events or partnerships to bring in as many people as possible. Draft beer will continue to make a comeback. And breweries will continue to experiment with can sizes, such as 19.2-ounce and 8-ounce cans, and other packaging strategies like mixed variety packs. In terms of styles, lagers will continue to grow in popularity. Lower ABV and styles of beers like non-adjunctive traditional stouts will find new appreciation and see some growth over the next year and beyond.”