All the "must-reads" for the brewers and beer-lovers.

Even though apples are one of the most famous American fruits to eat, people don't care for them as much in a beverage. Cider makes up a meager 1 percent of the beer market. Things have changed since the beverage's heyday.

With the golden years of constant growth now a thing of the past, it's become more important for brewers to find ways to differentiate themselves, lean into what makes them different, and find other strategies to stand out in a busy marketplace.